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Couture embroiderer Chloe Savage in her studio in the garden at the back of her house.
Couture embroiderer Chloe Savage in her studio in the garden at the back of her house. Photograph: Adrian Sherratt/The Guardian
Couture embroiderer Chloe Savage in her studio in the garden at the back of her house. Photograph: Adrian Sherratt/The Guardian

‘I work in fashion so I have to spend horrific amounts on clothes’

This article is more than 6 years old

Embroiderer Chloe Savage on why she spends thousands updating her wardrobe

Because I work in the fashion industry, as a couture embroiderer for high-end fashion houses, I’m expected to look a certain way. I can’t walk into Chanel’s head office in a pair of H&M jeans and be taken seriously.

That means constantly updating my wardrobe – I have to keep up with the latest trends. Effectively, I have to sell myself and embody Chloe Savage Embroidery. Sometimes that means I wear my own work, but when I go for a job for a specific client, I always wear some key pieces that show I get that brand and understand where it is right now.

It’s horrifying to think about how much I spend on designer gear. It makes me slightly nauseous. I reckon I own about 250-300 pairs of £200 shoes, 30 £600 handbags, seven or eight £3,000 suits, nine £8,000 evening dresses, five £800 to £900 hats and 22 pairs of £400 sunglasses. The most expensive item I own is a custom-made Dior suit which cost £9,500 – it’s so expensive I hardly ever dare to wear it.

Luckily, I have a husband who works in finance and he helps with the cost of some of my clothes, because I wear them at his work events. But the amount I spend does cause us to scrap with each other. He will ask me why I have bought another pair of shoes, for example. The trouble is, the people I work for will know exactly when my shoes were made. Sometimes I meet people I’ve been idolising for 40 years. When I walk into a meeting, it can feel absolutely terrifying.

But I love my job and the variety of it – one day I might be working for Dior or embroidering a private commission like a wedding dress or a christening gown, and the next day I might be repairing a textile for the National Trust. I love seeing my work in a magazine or on a movie star on the red carpet.

I also love the beautiful items I get to wear. You carry yourself differently when you’re wearing a beautifully cut piece of clothing. It fits so well it gives you confidence.

I’m very aware I often spend a hell of a lot on something I might only wear four or five times. But I see many of the pieces I’ve bought as investments. Anything I haven’t worn in two seasons I know I’m probably not going to wear again and will sell to a private dealer.

I would much prefer to spend more of my money on my five kids. Two of my children are still at school, so I pay £300 a month for their tennis and swimming clubs and half of their private school fees, which works out at about £975 a month. We also have a high council tax bill – £1,200 a month, because we have several acres of land – and spend £150 on food for our three dogs. My gym membership costs me £250 a month.

I have a manicure every two or three weeks, which costs £90. I’ll spend £180 to £200 on a trip once a month, to visit exhibitions at the V&A or occasionally abroad.

Embroidering is such a historic skill. When I see a beautiful piece of embroidery, inspiration often just hits me and I feel an instant connection with all the couture embroiderers of the past. Like them, I rarely get to wear what I embroider.

I must easily be spending £2,000 to £3,000 a month on fashion – but in my studio, I wear jeans and a jumper from M&S.

We are keen to hear how you spend it: maybe you’re a “squeezed middle” just about coping financially; someone who has invested wisely; or a young adult saving furiously for a home. If you would like to appear in this column, contact spend.it@theguardian.com

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